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	<title>SMAC: ScribeMedia Art Culture &#187; Design</title>
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	<description>Short video on arts and culture.</description>
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		<title>Ron Arad: No Discipline</title>
		<link>http://www.smac.us/2009/10/05/ron-arad-no-discipline/</link>
		<comments>http://www.smac.us/2009/10/05/ron-arad-no-discipline/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 14:32:18 +0000</pubDate>
		<dc:creator>SMAC</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[chairs]]></category>
		<category><![CDATA[moma]]></category>
		<category><![CDATA[Rod Arad]]></category>

		<guid isPermaLink="false">http://www.smac.us/?p=1158</guid>
		<description><![CDATA[Chairs have a special place in the heart of designers. Designer Ron Arad calls them 'containers for invisible sitters.' In this video produced by MoMA Rod Arad gives a tour through his impressive show at the museum.]]></description>
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<p>Chairs have a special place in the heart of designers. Designer Ron Arad calls them &#8216;containers for invisible sitters.&#8217; In this video produced by MoMA Rod Arad gives a tour through his impressive show at the museum.</p>
<p style="text-align: left;">
<p style="text-align: left;">On View August 2–October 29, 2009<br />
View the exhibition site at www.moma.org/ronarad</p>
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		<title>Aimee Mullins TED talk about the poetics of design</title>
		<link>http://www.smac.us/2009/04/06/aimee-mullins/</link>
		<comments>http://www.smac.us/2009/04/06/aimee-mullins/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 19:42:54 +0000</pubDate>
		<dc:creator>Alexandra Lerman</dc:creator>
				<category><![CDATA[Talks]]></category>
		<category><![CDATA[Aimee Mullins]]></category>
		<category><![CDATA[Cremaster 3]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Matthew Barney]]></category>

		<guid isPermaLink="false">http://www.smac.us/?p=407</guid>
		<description><![CDATA[Aimee Mullins, the star of Cremaster 3 by Matthew Barney spoke at TED conference in February 2009 about the poetics of design.]]></description>
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<p style="text-align: left;"><a href="http://www.aimeemullins.com" target="_blank">Aimee Mullins</a>, the star of <em>Cremaster 3</em> by Matthew Barney spoke at <a href="http://www.ted.com/" target="_blank">TED</a> conference in February 2009 about the poetics of design.</p>
<p style="text-align: left;">The American athlete, actress, and fashion model Mullins is best known for her collegiate-level athletic accomplishments, despite a disability that resulted in the amputation of both of her legs.</p>
<p style="text-align: left;">Her TED conference talk is devoted to the power of design to change a disabled person into a super human. </p>
<p style="text-align: left;"> </p>
<p style="text-align: left;"> </p>
<p style="text-align: left;"> </p>
<p style="text-align: left;"> </p>
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		<title>City, Ecology, Mobility &#8211; With Mitch Joachim</title>
		<link>http://www.smac.us/2009/03/20/terreform/</link>
		<comments>http://www.smac.us/2009/03/20/terreform/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 20:03:36 +0000</pubDate>
		<dc:creator>Alexandra Lerman</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Talks]]></category>
		<category><![CDATA[Mitchell Joachim]]></category>
		<category><![CDATA[postopolis]]></category>
		<category><![CDATA[terreform]]></category>

		<guid isPermaLink="false">http://www.smac.us/?p=114</guid>
		<description><![CDATA[VIDEO: Mitchell Joachim's insists that his plans are not futuristic. As the Executive Director for philanthropic design collective Terreform, he's responsible for progressive solutions for current problems... the fact this involves squishy cars makes it all the better. ]]></description>
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<p>Mitchell Joachim insists that his plans are not futuristic. As the Executive Director for <a href="http://terreform.org/" target="_blank"> Terreform</a>, a “philanthropic design collective,” he is responsible for progressive solutions for current problems. Save for the overt reliance on CGI imagery, the plans he presented at Postopolis! seem robustly conditional on collective goodwill, but still grounded on hard statistics and grounded feasibilities. In the video above, he outlines his company’s plans in three main areas: the city, ecology, and mobility.</p>
<p><strong>The City</strong><br />
Urban settings pose all sorts of problems for professionals who work with infrastructure, but even more so for those who are environmentally conscious. One of the biggest problems, argues Joachim, is circuity. Because cars have no intelligence and “will drive off a cliff and take you with it,” they spend a whole lot of time not knowing where they’re going, looking for parking, and being stuck in traffic. These preventable problems will be responsible for 60% of the entire energy usage in the United States by 2050.</p>
<p>Joachim sees the solution in intelligence.</p>
<p>The key is designing automobiles so the entire car is in the wheel, linked to other wheels on a municipal grid. In this model, the city is composed of interconnected networks.</p>
<p><strong>Ecology</strong></p>
<p>After explaining the obscene energy usage in the life cycle of a house, from chopping down trees using power tools to building remains dumped in landfills, Joachim brings back the idea of the living tree house.</p>
<p>Alongside MIT architects Laura Greden and Javier Arbona, Joachim presents their proposal for the Fab Tree Hab.</p>
<p>The proposed construction materials are organic, and we don’t mean metaphorically. The materials really are alive. Ficus, a parasitic plant that is soft during growth but hardens when exposed to air, can be given a certain structure to grow around and within. It can become a wall. It is a parasitic wall, but if you give them a structure to grow into or around it will grow.</p>
<p><strong>Mobility</strong></p>
<p>While eco-warriors see automobiles as evil, Joachim takes a different approach. He sold his Honda years ago, but he doesn’t think that’s anywhere near enough. He is looking for redemption and — according to him — we should be too.</p>
<p>“Efficiency essentially means playing a piano with a two-by-four,” says Joachim. “You hit every key and, great, you did an efficient job… efficiency means the car is still doing some damage… If you get it down to zero emissions, you’re not doing anything bad, but you’re not doing anything good.”</p>
<p>Enter his Concept Car, developed with GM and Frank O. Gehry.</p>
<p>These cars are SOFT (Sustainable Omni Flow Transport), soft (so soft in fact, that they “look like hug-and-kiss lamb cars”) and ecological. They move in herds. They are powered by the human buttocks. And they’re not the first of their kind. Not entirely, anyways.</p>
<p>In the 1920’s, Henry Ford extensively experimented with alternative materials for car manufacturing. Because he believed the booming automobile industry and American’s agricultural economy were “natural partners”, he sought to amicably unite them.</p>
<p>This is how he became a proponent of the soybean.</p>
<p>Ford used plastic made from soy meal to manufacture everything from glove box doors and accelerator pedals to steering wheel and dashboard panels. Even the entire body of the car could be (and was) made from soy-based plastic. The Model T’s paint and plastic parts, in fact, contained 60 pounds of soybeans.</p>
<p>It was a car just as durable, lighter, and more reasonable economically and environmentally. But then war broke out. After World War II, the petrochemical industry experienced a boom and the soy-based plastic car fell into oblivion.</p>
<p>Until now. The ailing Ford Motor Company, in partnership with the Lear Corporation, sends a nod in the direction of history with the launch of a new car. The seat backs and cushions of the 2008 Ford Mustang are made with soy-based foam.</p>
]]></content:encoded>
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		<title>John Barratt on the Dreamliner</title>
		<link>http://www.smac.us/2007/07/07/dreamliner/</link>
		<comments>http://www.smac.us/2007/07/07/dreamliner/#comments</comments>
		<pubDate>Sat, 07 Jul 2007 21:30:41 +0000</pubDate>
		<dc:creator>Alexandra Lerman</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[dreamliner]]></category>
		<category><![CDATA[John Barratt]]></category>

		<guid isPermaLink="false">http://www.smac.us/?p=167</guid>
		<description><![CDATA[Video: Design Byte -- Fortune Magazine's David Kirkpatrick interviews Teague CEO John Barratt about his firm's design processes in creating Boeing's 787 Dreamliner.]]></description>
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<h3>About the Video</h3>
<p>Design Byte is a continuing series that explores design thought as it pertains to politics, culture, the environment and its own industry. The premier episode with Stefan Sagmeister <a href="http://www.scribemedia.org/2007/04/02/wdrw-sagmeister/">can be viewed here</a></p>
<h3>About the Article</h3>
<p>This article was written by Jorge of <a href="http://www.inhabitat.com/" target="_blanK">Inhabitat.com</a>, and reprinted with permission&#8230; the original has pretty pictures.</p></blockquote>
<p>Air travel can be the bane of any well-meaning environmentalist. One flight can spew tons of carbon and other pollution into the air, but let&#8217;s face it, there are few reasonable alternatives for jetsetters. So it&#8217;s great to hear that when Boeing set out to design their new airplane, the 787 Dreamliner, it made sure that one of its main goals was that of reducing its carbon emissions. It wasn&#8217;t just designed with fuel efficiency in mind, Boeing made sure that passenger comfort and interior design played a role in improving the overall pleasure of flying. Air travel may never be the most sustainable option, but Boeing&#8217;s efforts are a step in the right direction.</p>
<p>Using new technologies, such as using lightweight carbon-fiber for the fuselage and wings, instead of aluminum sheeting, Boeing was able to reduce the airplane&#8217;s weight. It also increased the fuel efficiency of its new engines, yielding an overall reduction of fuel consumption of almost 30%. Because of the new materials, the humidity in the cabin can be much higher than before, which will provide for better passenger comfort.</p>
<p>Air travel is a tricky proposition for any well-meaning person trying to reduce their carbon footprint. In 2004, NASA documented how the increase in air travel could account for half a degree increase per decade in the past 30 years, and that figure would only rise as air travel becomes more affordable and ubiquitous.</p>
<p>There are, however, a few ways or strategies to help account for our own air travel-related emissions- for example, the purchase of carbon credits (and this is probably one of the few activities where the use of carbon credits actually makes sense) and/or an increase in airplane taxes for those who travel excessively via airplane.</p>
<p>As it is, a more efficient airplane is a step in the right direction. From the looks of it, the Dreamliner looks to be a revolutionary aircraft in this regard, and it&#8217;ll be interesting to see what other steps the airplane manufacturers will take to reduce the carbon footprint of air travel.</p>
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